Search engine optimisation isn’t just for marketers – it’s a core part of building a site that users actually find. Whether you’re coding from scratch or using a builder, the choices you make today will shape how Google sees your pages tomorrow.
Every line of HTML, every script tag, and even the way you name your folders can help or hurt rankings. Google’s crawlers read the same source code you write, so clean markup, fast load times, and clear URLs give them a leg up. It’s not about stuffing keywords; it’s about making your site easy to understand for both users and bots.
Take JavaScript, for example. When you rely heavily on client‑side rendering, Google may miss content that never makes it to the initial HTML. Using server‑side rendering or static pre‑rendering ensures important text shows up early, keeping your pages indexable and fast.
1. Keep URLs short and descriptive. A good URL tells a visitor what the page is about and gives Google a keyword hint. Avoid long strings of numbers or vague “page‑id” parameters. Instead, use words like /seo-tips or /webflow-vs-squarespace.
2. Mind your keyword density. More isn’t better. Aim for natural usage – one or two mentions of your main term in a 500‑word article feels right. Over‑optimising looks spammy and can trigger penalties.
3. Leverage built‑in SEO tools. Platforms like Webflow, Wix, and Squarespace include meta‑title fields, alt‑text boxes, and sitemap generators. Fill them out, don’t leave them blank. Even a simple alt tag like “SEO guide for developers” adds value.
4. Optimise page speed. Large JavaScript bundles, uncompressed images, and unused CSS slow you down. Use lazy loading for images, minify files, and serve assets from a CDN. Faster pages keep bounce rates low and earn a ranking boost.
5. Add structured data. A few JSON‑LD blocks can turn a plain article into a rich result with star ratings or FAQs. It’s a small code snippet that can dramatically increase click‑through rates.
Finally, remember that SEO is a marathon, not a sprint. Test changes, monitor performance in Google Search Console, and adjust as search algorithms evolve. By treating SEO as part of your development workflow, you build sites that not only look great but also get found.
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