If you built a site in Webflow, you already have a sleek design. The next step is making sure Google actually finds it. SEO on Webflow isn’t magic – it’s just a handful of settings, good content, and a bit of speed tweaking. In this guide we’ll walk through the basics, then share a few pro tips you can apply right now.
First, fill out the SEO Settings panel for each page. Add a clear, keyword‑rich title tag (under 60 characters) and a meta description that tells both users and bots what the page is about. Keep the description under 160 characters – that’s the sweet spot for search results.
Next, enable auto‑generated alt text for images, or better yet, write your own. Alt text helps screen readers and gives Google clues about the page’s topic. If you have a blog, use the Collections feature to create clean URLs: /blog/your-post-title rather than a string of numbers.
Webflow sites are fast by default, but you can shave off extra milliseconds. Compress your images before uploading – tools like TinyPNG do the job in seconds. Turn on Lazy Load for images that appear below the fold, so the page loads faster for mobile users.
Don’t forget to set up a site map. Webflow generates one automatically at /sitemap.xml. Submit this URL to Google Search Console and Bing Webmaster Tools. It tells search engines about every page you’ve published, so they can crawl and index quicker.
Finally, add structured data (JSON‑LD) if you have reviews, articles, or products. Webflow lets you insert custom code in the <head> section, so paste the schema snippet there. Structured data can earn you rich snippets, which boost click‑through rates.
These steps cover the core of Webflow SEO. Once you’re comfortable, experiment with a few advanced tricks: use canonical tags to avoid duplicate content, set up 301 redirects for moved pages, and test your site’s Core Web Vitals in Google PageSpeed Insights.
Remember, SEO isn’t a one‑time task. Check your rankings monthly, update old content, and keep an eye on website speed after you add new elements. With Webflow’s visual editor and these simple practices, you’ll see better visibility without needing a full‑time SEO specialist.
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