If you built your site on Squarespace, you already have a clean design. But without SEO, nobody will find it. The good news? Squarespace gives you all the tools you need to get seen. Below are the exact tweaks that make a difference, no tech degree required.
First, focus on what Google reads the most: titles, headings, and meta descriptions. Open the page editor, click SEO, and write a title that includes your main keyword near the front. Keep it under 60 characters so it doesn’t get cut off.
The meta description isn’t a ranking factor, but it influences click‑through rates. Write a 150‑character sentence that tells a visitor why they should click. Use the same keyword once, but keep it natural.
Next, format your headings. Use <h2> for main sections and <h3> for sub‑points. This hierarchy helps search engines understand the page’s structure. Avoid skipping heading levels; it confuses crawlers.
Page speed matters more than ever. Squarespace already compresses images, but you can do a bit more. Upload images at the size they’ll display, not larger. Use the built‑in “Image Editor” to resize before publishing.
Enable Automatic Mobile Styles in the Site Settings. Squarespace creates a mobile‑friendly version automatically, but double‑check that text isn’t too small and buttons are easy to tap. Test on a phone after any design change.
Turn on SSL (HTTPS) if you haven’t already. It’s a ranking signal and makes visitors feel safe. You can enable it in Settings → Advanced → SSL.
Finally, add an XML sitemap. Squarespace generates one at /sitemap.xml. Submit that URL to Google Search Console so Google knows about every page you publish.
By handling these basics—titles, meta descriptions, headings, images, mobile, and SSL—you’ll see a noticeable lift in traffic. Keep an eye on Google Search Console for crawl errors and fix them quickly. SEO isn’t a one‑time task; a few minutes each week keep your Squarespace site climbing the rankings.
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